Shreyash Kakade / ledger
Currently building, full time

Solution consultant by trade.
Builder of ventures by choice.

I spend my working life helping businesses hit their KPIs and operate at their best, through outbound strategy, pipeline discipline, and stakeholder relationships. I bring that same operating discipline to my own ventures: a research driven approach to markets, and real physical businesses taking root in Pune.

01 / DISCIPLINE
A documented investing framework, applied consistently, not gut calls.
02 / SYSTEMS
Sales pipelines, trading rules, and farm operations all run on process, not improvisation.
03 / IN MOTION
Two ventures in development, one algorithmic system in paper trading, relocating to build full time.
SECTION 01
01 / Who I am

A natural problem solver with an entrepreneurial mindset.

I hold a master's degree in International Business and built my career in B2B business development, first in real estate and coliving, then in enterprise SaaS. My work has always centered on the same thing: understanding what a business is actually trying to achieve, and building the pipeline, process, and relationships that get it there.

That operating discipline is now pointed at my own ventures. That includes a documented, framework driven approach to US equities, an algorithmic trading system I'm paper testing before going live, and two physical ventures taking shape in Pune: a goat farming and organic goat produce business, and an early stage controlled environment vanilla cultivation project.

I track everything. Every investing decision maps to a stated rule. Every venture has a real status, not a polished one. That's the throughline here.

A

Business Development

B2B sales, pipeline generation, and stakeholder management across SaaS and real estate, including consistent quota over-attainment.

B

Markets

A framework first approach to US equities, plus a rules based intraday trading system in active testing.

C

Ventures

Real businesses, built on real land: goat farming and organic produce, and vanilla cultivation, each treated as a system to refine.

SECTION 02
02 / Build log

Not a career ladder. A working log.

What I've actually been doing, in order, including the unglamorous parts.

2026 / Now

Relocating to Pune to build full time

Closing out a UK chapter and moving the center of gravity to Pune, where the physical ventures live. Using the runway to get the trading system fully paper tested before any live capital touches it.

RelocationFull-time build
2024 / Present

Senior Sales Development Representative, Dayforce, Glasgow

Drove outbound prospecting and territory strategy for an enterprise SaaS HCM solution, achieving 126% quota attainment in 2025 and 130% in 2024. Built a movers and leavers strategy to identify high potential accounts, ran 300+ outbound activities weekly, and supported BANT qualified leads through to SQO across major and enterprise verticals.

Outbound prospectingSalesforceSales Navigator
2023 / 2024

Master's in International Business, Edinburgh Business School

Completed a master's at Heriot-Watt University covering international risk management, financial markets, and portfolio management, while serving as Course Representative. Dissertation on barriers to internationalisation for SMEs.

Heriot-Watt UniversityFinancial markets
2022

Senior Business Development Executive, Livit Coliving, Pune

Closed 100% of quota attainment, built a pipeline that drove a 60% surge in occupancy, and led 360 sales for B2B corporate apartments and student housing, generating over £450K in revenue. Mentored a team of 3 sales associates and secured £50K in new business.

B2B salesZoho CRMRevenue management
Earlier

Bachelor's in Hospitality Studies, Pune University

Built the foundation years here: F&B business modelling, cost accounting, and front office operations, alongside running customer relations for a student-led bakery and fundraising for the university's annual event.

HospitalityOperations
SECTION 03
03 / Current ventures

What I'm actually building right now.

Real ventures, at their real stage. Some live, some still being built.

In development

Hello Honey Bunny

hellohoneybunny.com

A goat farming venture on family land near Pune, focused on ethical meat production, goat milk products, and organic produce. Built around a warm, artisanal brand rather than industrial-scale agriculture.

Visit site
Early stage

Say Vanilla

sayvanilla.com

An ambitious venture to grow vanilla in Pune using climate controlled environments, with a path toward commercial scale. Vanilla is one of the world's most labor intensive and highest value spice crops, currently in the research and groundwork phase.

Visit site
Active build

Algorithmic Trading System

private / paper-trading

A rules based intraday trading bot for the markets I track, built on a broker API. Signal logic combines momentum and volume indicators; risk controls include daily loss kill switches and mandatory square-off. In active paper trading ahead of a planned live rollout.

Read the framework
SECTION 04
04 / Investing philosophy

Rules I actually follow, not rules I just believe in.

Educational content only, not financial advice. The point is the discipline, not a specific call. Coverage here is limited to US equity markets.

01

Quality over noise

I look for businesses with strong, durable earnings growth, not momentum stories or headline driven trades.

02

Position sizing has rules

How much I add and when is governed by a stated framework, not conviction in the moment.

03

US equities, with intent

My equity coverage is focused on US markets, with currency exposure treated as a real variable, not an afterthought.

04

Cash is a position

Holding dry powder near market highs is a decision, not a failure to be "fully invested."

05

Systems beat instinct

The same discipline that runs my trading bot, defined entries, defined exits, hard stops, runs my long-term portfolio decisions too.

Trading system, current build

Rules-based, not predictive. The edge is discipline.

An intraday system combining momentum, trend, and volume signals with hard coded risk limits. It is currently paper trading only, no live capital is deployed.

Signal logicRSI · VWAP · EMA crossover
Risk controlsDaily loss kill-switch
Confidence filterThreshold-gated entries
Session rulesForced square-off, no early entries
StatusPaper trading

Shared for transparency into how the system is built, not as a signal to trade on. Past or simulated performance does not indicate future results.

SECTION 05
05 / Follow the portfolio

Watch the framework get applied, in real time.

A running, transparent log of US equity portfolio moves and the reasoning behind them, built for people who want to learn the process, not copy a trade.

SECTION 06
06 / Toolkit

What I actually work with.

Sales & CRM
Salesforce
Zoho CRM / ERP
Sales Navigator, ZoomInfo
Trading systems
Python
Broker APIs
Signal & risk logic, paper trading
Markets
Portfolio construction
Equity research
US market allocation
Ventures
Agribusiness planning
Government subsidy research
Brand & early-stage ops
SECTION 07
07 / Writing

Notes from the build.

Long-form pieces on the systems I'm building, coming soon.

Why I'm paper trading my own bot before risking any capital

MarketsComing soon

What government subsidies actually look like for small-scale goat farming

VenturesComing soon

What quota-carrying sales taught me about building a portfolio

ReflectionsComing soon

Leaving a stable career to build on land instead of in a pipeline

ReflectionsComing soon